How it works

LeadScore uses AI to find, enrich and score leads based on your Ideal Customer Profile.

Set up your ICP

Describe your ideal customer as specifically as possible: industry, company size, location, what they are looking for and what challenges they face. The more detail you provide, the better the AI can find and evaluate leads.

Start free

Generate scoring criteria

Based on your ICP, the AI automatically generates 5-7 scoring criteria with weighting factors. For example: company size, industry match, location or growth phase. You can also add or remove criteria manually.

Company size Industry match Location Growth phase Budget signals

Discover leads with AI

Click "Discover with AI" and optionally add filters like location (e.g. Netherlands) or maximum company size. Our AI searches the web for real, currently active companies that match your ICP and adds them directly to your lead list.

Score leads with AI

Click "Score" on a lead. The AI visits the company website and LinkedIn page to collect information, then scores the lead against each criterion. You get a total score from 0-100 with a motivation per criterion, so you immediately understand why a lead is or is not a good fit.

70+

Qualified

40-69

Potential

< 40

Disqualified

Filter and prioritize

Use the filters on the dashboard to sort leads by status, company size or a keyword search. Focus on qualified leads (70+) first - those are your best opportunities. For each lead you can view the full score breakdown and found contact details.

Tips for best results

The more specific your ICP, the better the AI finds relevant leads. Avoid generic descriptions like "SME in the Netherlands".
Use the location and company size filters when discovering leads to avoid large enterprises that are hard to reach.
Rescore leads after updating your ICP or criteria to keep scores up to date.
A lead with a low score can still become interesting - read the motivation per criterion to understand where the mismatch is.